Easton has long valued the feedback it receives from athletes, both in the professional and amateur arena. Sports organizations such as the National Hockey League, USA Baseball, Amateur Softball Association, International Softball Federation, and the U.S. Archery Team benefit from Easton's role as official supplier and/or equipment sponsor or licensee. The relationships with each of these organizations allows Easton to get direct feedback from the athletes on product performance and expectations. This feedback is crucial to new product design and manufacturing.

In 1982, Easton became the sixth official licensee for the 1984 Olympics and as part of its license agreement, built and continues to support three archery ranges and youth programs in Southern California. In addition, Easton donated the funds to build the largest archery training range (44 lanes) in North America, the Easton Archery Complex, which is part of the ARCO USOC Olympic Training Center in San Diego, California. Archery programs with instruction and equipment are also part of Easton's commitment to the youth of the San Diego area.