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Easton-Bell Sports is a leading designer, developer and marketer of innovative sports equipment, protective products and related accessories under authentic brands. We offer products that are used in baseball, softball, ice hockey, football, lacrosse and other team sports, and in various action sports, including cycling, snow sports, powersports and skateboarding. Sports enthusiasts at all levels, from recreational participants to professional athletes, choose our products for their innovative designs, advanced materials and protective advantage. Throughout our history, our focus on research and development has enabled us to introduce products that have set new standards for performance in their respective sports. As a result, we are able to maintain or improve our competitive position by consistently entering new product categories, expanding and improving our existing product lines and increasing price points for our premium products.

We sell our products under the following brands — Easton® (baseball, softball and ice hockey equipment, apparel and cycling components), Bell® (cycling and action sports helmets and accessories), Giro® (cycling and snow sports helmets and accessories), Blackburn® (cycling accessories), Riddell® (football and baseball equipment and reconditioning services) and Savasa® (fitness products). 

Our net sales in 2008 were $775.5 million, as compared to $724.6 for 2007.  Headquartered in Van Nuys, California, we have 31 facilities worldwide.

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